1342 pplThe three-day International Beverage Industry Exhibition BevialeMoscow 2017 has just ended in Moscow in Pavilion No. 2 of the Crocus Expo IEC and we are in a hurry to sum up the results.
For the second time, the organizers of the International Exhibition were NURNBERG MESSE and their local division "PROFESSIONAL EXHIBITIONS".
Almost 1.5 years have passed since the first such exhibition and the organizers had enough time to work on the mistakes. In 2017, the organization can be considered to have been held at a high level, and in relation to the Grainrus company in particular, there was a personal approach.
The number of participants and accomplices has increased significantly this year. There are more than 100 of them from five countries in the catalog. Among them are suppliers of equipment, ingredients, media and associations. Grainrus occupied a prominent place with a branded stand.
According to the tradition formed at the International Exhibition in Nuremberg, corporate videos and an excerpt from Craft Film with an episode about the best supplier of ingredients on the Russian market were shown on the monitor.
The key exhibit on display was a new special buckwheat malt from Kursk Malt, part of the Grainrus Group of Companies. The company has prepared accompanying documentation for it and soon a special malt will appear on open sale.
During the exhibition, key employees of the company visited their own stand and held more than three dozen business negotiations at various levels.
The managers treated the guests of the stand to Russian Imperial Porter, specially brewed for this event in collaboration with the brewery from Naro-Fominsk LaBeerInt. The artist-brewer, as he calls himself, Vyacheslav Vetelev opened the first day of the presentation of Craft beer corner and together with the brewer Sergey Matveev presented a joint creation. Bear in Mind, this is the name of a variety that is brewed entirely on malts of "Kursk Malt".
The organizers announced the dates of the exhibitions for the next three years — mid-November. The Grainrus company intends to take part in the International Beverage Industry Exhibition BevialeMoscow in the future.
